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The Liss Energy Story

Woman smiling while running a race

Hi! My name is Liz, and I’m a runner (proud member of the slow runners club over here), baker, writer and travel fanatic always on the lookout for my next adventure. Never in my wildest dreams did I think I’d someday make a living out of developing energy gels for endurance training, but life is kind of funny that way. 

I originally got my degree in business and finance and then followed that up by enrolling in Le Cordon Bleu’s Patisserie and Baking program with the dream of someday opening my own bakery. But right as I was completing the program, the recession hit and I had to shelve my dream in favor of keeping my head above water and paying my bills.

While in school, I used writing as an outlet and upon finishing, used some of my freelance pieces to get my first job in content marketing. Before I knew it, nearly a decade had gone by of working in tiny cubes for big corporations. It wasn’t until I was training for my first marathon that everything changed. 

Let me tell you — to a first-time marathoner, the training process can be daunting, especially when it comes to race nutrition (I’m sure every one of you can relate)! During a long run one day, my coach handed me an energy gel and all I could think was “yuck, I bet I could make something more appetizing than this out of real food.”

That’s when it clicked. I wanted to learn everything there was to know about sports nutrition so I could source better ingredients from whole foods that would prevent athletes from hitting the wall while also supporting their overall health. I put my chef hat back on and experimented with recipes for months.

Little by little, my vision came to life and finally Liss Energy was born. The name “Liss” is an abbreviation for Low Intensity Sustained State, and is exactly the kind of exercise that these gels can be used for to restore energy levels naturally during long training sessions. And fun fact: our four initial energy gel flavors are all inspired by my favorite desserts (hooray for coming full circle)!

By creating a gel with whole-food ingredients that are immediately recognizable to anyone reading the label, it also eliminates the intimidation factor that’s often associated with sports nutrition products — especially for anyone new to a sport that relies on them.

Liss Energy is more than just its products, though. From the very beginning of recipe testing, I knew I wanted to serve this community in a bigger way. I went back to school at the Institute of Integrative Nutrition to become certified as a holistic health coach so I could help others understand what kind of foods work best for them and how to integrate self-care into a grueling training schedule.

So in addition to providing you with simple but powerful sports nutrition, you can think of Liss Energy as your hub for training inspiration, healthy recipes, and mental and spiritual wellbeing to help you stay in tune with your body and mind at a time when you’re likely pushing both to their limits. Welcome!